Eat the Bear

Eat the Bear, a local sports nutrition-based vitamin and supplement company wanted a creative way to introduce their new partnership with Luke Kuechly.

ETB’s mantra is overcoming obstacles and pushing through boundaries. Their products are for everyone, whether you’re an NFL linebacker or you workout at home. Since we had Luke Kuechly at our fingertips, we wanted to show him putting in hard work on his own time (as normal people do). Even though he gets high-quality training from seasoned pros on a daily basis, he still pushes himself to be the best he can be.

ClientEat the BearServicesCreative Concepting, Video